Store structure and navigation

01 · PREPARATION AND REVIEW

Define the main offer sections

Prepare an overview of the main categories and their subcategories. Use short and clear names, and avoid multiple categories with nearly the same meaning. Explain products that belong to more than one group.

Separate the permanent structure from temporary campaigns. A promotion or seasonal offer can have a prominent link without permanently reorganizing the entire menu.

02 · PREPARATION AND REVIEW

The home page and the path to the product

We define which messages and categories the customer should see first. A prominent banner should lead to a related offer, and button names should clearly indicate what follows after clicking.

Important information such as contact details, delivery, or returns should be available in the appropriate part of the navigation. Detailed business terms should not be turned into a long main menu.

03 · PREPARATION AND REVIEW

Category changes and link checks

Before renaming, moving, or removing an existing category, list the content and campaigns that rely on it. Changes to URLs and any redirects must be coordinated with the Connect team.

Check the actual customer journey on desktop and mobile: opening the menu, the link name, the target page, and returning to the broader category. Report empty or invalid destination pages with the exact link.

Recommended work sequence

1. 01

   Sketch the tree of categories and key pages.

2. 02

   Mark customer and sales priorities.

3. 03

   Align the navigation proposal with the Connect team.

4. 04

   Go through the main paths and report any unclear points.

Checklist for this topic

• The main categories have clear names.
• Home page priorities have been agreed.
• Buttons lead to the content they announce.
• Contact details and important information are easy to access.
• The mobile menu and changed links have been checked.

The appearance of the administration interface and the availability of fields depend on your account, theme, and activated services. Design and technical changes are carried out by the Connect team according to the agreed scope. If the purpose of a setting is unclear, request a review before changing it.

Frequently asked questions

Do all categories need to be in the main menu?

Not necessarily. The organization depends on the size of the offer and the agreed design. The goal is easy access, not displaying every link at once.

Can we delete the old category immediately?

First check the products, existing links, and campaigns, and agree on the procedure with the responsible person or the Connect team.

CONTINUE WITH PREPARATION